There is a great deal of history behind movie posters and movie poster collecting. Jules Cheret, who created 2 film posters in the 1890’s, was the designer given credit for creating the first film posters. By the end of the first 10 years of the 1900’s, movies had become a great source of public entertainment. In this time period, the movie poster would become a standard size known as the one linen measuring 27″ x 41″.
Within the early days, the names of actors failed to appear on the posters, which the movie studios liked, because it meant having to pay actors less money. It was in this early period in movie history, however , that movie studios realized movie stars were as much of an attraction to the moviegoer as the movie itself. Thus, the movie star was born, and film posters began showcasing actors’ brands along with the title of the movie.
With the 1920’s, the golden age of noiseless movies, movie posters became a lot more artistic and spectacular, with accomplished artists being hired by movie studios to paint portraits from the stars for posters. By the past due 1920’s, movie poster images grew to become sharper due to a new printing procedure developed by the Morgan Litho Organization.
In the 1930’s, also known in the movie industry as “The Golden Associated with Movies”, another style of movie poster was created, the half sheet. Major movies would sometimes get more compared to two styles. However , due to the major depression, many movie materials were being created more cheaply, causing the loss of quality in movie posters.
The dawn of World War II in 1941 saw many of the movie stars going to war and war was the major theme of movies during that time. The movie industry cut advertising costs and used cheaper paper to get posters due to the paper shortage associated with wartime.
By the 1970’s, movie paper prints used photography, occasionally using drawing and painting styles. Movie posters at this time were being printed on a clay-coated paper, which gave them a glossy finish. Star Wars and Star Trek posters had been the most popular posters of the time and are still collected by many today.
In the 1980’s, age the special effects blockbuster, the small sheet was invented, and movie stores became popular, thus the video shop poster was created. Today, reprints associated with movie posters are mass-produced and sold in many stores or are simply a click away on the Internet.
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There are several types of movie posters. Because of their rarity, the avid movie poster enthusiast has concentrated on movie poster or theater art. These are the posters that are delivered and shown by the movie theaters and then intended to be thrown away. Another type of movie poster will be the commercial poster, which is mass-produced intended for direct sale to the public. Movie posters are distributed to video rental stores for advertising material. Cable and TV posters are use as promotional material for TELEVISION stations for their programming. Like theatre art, video posters and wire and TV posters are not produced for the public. Although not as useful as theater art, these types of paper prints are still popular among collectors. Special advertising posters promote a movie along with an item. Finally, there are anniversary issues, restricted editions, and special releases that are released in limited quantities and therefore are gaining favor with the theatre artwork collector. Other types of movie paper prints include advance posters that advertise a movie well ahead of the movie’s discharge. The award poster, which indicates that a movie has won a good Academy award. The combo poster, advertising two movies instead of just a single. The popular double-sided poster that has art on both sides, with the artwork turned on one side of the poster. There are featurette posters highlighting short movies or cartoons, review posters for when a movie gets a good review, serial posters for movie serials, and special distribution posters.
With all the popularity of movie posters comes the necessity to create various sizes associated with posters. The first and most widely used poster is the one sheet, which is generally 27″ x 41″. The subway, also known as the two sheet, is larger but not exactly two times the size of one sheet. The 3 sheet is three times the size of the one sheet calculating at 41″ x 81″. The 6 sheet is six moments the size of the one sheet measuring of 81″ x 81″. There is also a 12 sheet approximately twelve times the size of an one sheet, and the colossal sized 24 sheet measuring 246″ by by 108″. Other sizes are the mini sheet, which is usually much smaller than the one sheet and comes in a variety of sizes, and the stock sheet issued for cartoons or various other shorts.
As with all collectibles, problem is a great factor when placing the value on posters. A movie poster’s value is determined by demand, rarity, and condition. Poster collectors use the exact same grade system used by comic guide collectors: mint (perfect), near great, very good, good, fair, and poor.
For those who want to be serious movie poster collectors, you will need to know some reasons for taking care of your movie poster art.
Tips to retain the total collectable value of movie posters
Never alter the appearance of a poster. Do not fold, flex, tear, or punch holes in it even to hang it on your wall structure.
Never place a movie poster within direct sunlight. UV lights can also be dangerous.
Don’t write on your poster, actually on the back. Marks on the back can sometimes be seen from the other aspect, taking away from the poster’s value.
Never put tape on the front of a poster even to repair tears. If you do use tape, use acid free tape available from an art supply store, and place the tape on the back. For expensive movie art get it to a professional to be restored. Posters can be restored the same way rare comic books are professionally refurbished.